“Camel Active shot their spring/summer 2012 campaign in the impressive surroundings of Indonesia.”
I am literally in tears watching this European Men’s clothing brand Spring/Summer advertisement! Then I realized, I am feeling a little homesick. I visited most of the places that was shot here. Indonesia is a beautiful place with a breathtaking view.
Check out Camel Active’s web here: http://www.camelactive.de/
As it beautifully described on their site:
“What is the secret of that Indonesian serenity which always greets you with with a friendly smile? One of the secret is surely to take life as it comes. Another is “Jam Karet”. “Jam” means “Hours” and “karet” is “Elastic” or “Rubber”. People don’t really pay much attention to the clock in Indonesia, and time is regarded as a flexible entity. This is why there is always enough time left over - for new discoveries and for life.”
And our (Indonesians) motto is: “Bhinekka Tunggal Ika” Sanskrit words meaning “Unity in Diversity”.
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